Buyers & Sellers

General Philosophy and Approach:

The primary focus of the Telluride Real Estate Corporation has been representation of significant landholders, developers and owners of high-end residential and commercial properties.  Our staff consists of 40 real estate brokers and administrative staff members.  The key characteristic of its staff is longevity in the trade with half the staff having at least 20 years experience.  TREC has been the undeniable leader in real estate sales for the past 30 years.  Within this brokerage, there are many relationships with individuals who have spheres of influence with Fortune 500 companies, investment banking firms, hedge fund managers, venture capitalists and the entertainment industry.

Our hardworking, professional sales staff is lovers of all outdoor activities and fitness in general and represents the attainment of the Western outdoor lifestyle along with real property.  We strive to make our relationship with our sellers and buyers a friendly, well-rounded and rewarding experience absent of any high pressure or strong-arm tactics.


Telluride Real Estate Corp. Profile:

TREC’s primary focus over the years has been developer product and high-end residential properties. 

TREC has also been selected to represent several new condominium developments in Mountain Village. TREC constantly analyzes fluctuations and changes in the marketplace.  No other firm in the region is better able to objectively review and track marketing trends.   TREC has the diversified resources to meet the client’s needs.


Office Locations:

TREC maintains three prime, high traffic, office locations. We are located in a highly visited lodge in Mountain Village, in the Heritage Plaza, adjacent to the gondola in the Telluride Mountain Village and on Colorado Avenue in downtown Telluride. Our main street location at 232 West Colorado Avenue is a re-creation of a historic building, which for nearly 100 years was the cornerstone of the Telluride community.  Its finish and appointments are upscale and attractive and the location has succeeded in creating significant high-end, walk-in traffic.  Our Mountain Village office is located within the Village Core, at the base of the ski mountain and the gondola station, and just a short stroll from the newly completed conference facility. The appointments are upscale and once again the finish quality is first class and very suitable for display of luxury properties. Our office in the Mountain Lodge at Telluride is also highly finished and heavily trafficked.


International Marketing/Christie’s International Real Estate:

TREC’s affiliation with Christie’s International Real Estate has opened new avenues of approaching high net worth clientele through a network of 129 affiliates in 40 countries with over 32,000 agents with proven records of success in handling distinctive properties. This network affords our listing clientele a great deal of exposure on an international basis through its full color brochure display program, web site connection and Christie’s International Real Estate magazine.

 Christie’s is the world’s oldest fine art auction house, which was established in London in 1766 by James Christie. His friends included some of the leading artists of the time. Over two centuries, Christie’s has grown into an international network of 100 offices in 37 countries. Christie’s International Real Estate, a wholly owned subsidiary of Christie’s International, was formed in 1995 following the acquisition of Great Estates Inc., which had been founded in 1987. Great Estates is the largest network of independent real estate brokers in North America, specializing in the sale of important properties. Real estate firms are selected for affiliation through careful screening – which includes meeting stringent professional standards and proven records of success in handling distinctive properties. Christie’s International Real Estate affiliate brokers and the world wide Christie’s staff constitute an invaluable referral network for Telluride Real Estate Corporation.


Company General Advertising:

Advertising is the largest line item in our Company’s annual marketing budget and exceeds that spent by any other brokerage in the Telluride community.  In a recent redesign of our advertising program, TREC has a full time marketing manager, who along with our marketing committee, helps design and promote TREC corporate uniform professional brochures.  Also, TREC advertising has been placed in the following publications with great response:


           Architectural Digest                                Christie’s International Real Estate Magazine

            Santa Fe Magazine                               Telluride Magazine       

            Telluride Style                                       Wild West Program


Company and personal advertising frequently appears in the following media:


          Alpine Living                                         Cowboys & Indians

            Telluride Daily Planet                            Telluride Travel Guide  

            Telluride Watch                                    Telluride Weekly Planet

            Telluride Magazine                                Telluride Style

             The Horse Connection                         Open Fences

            Farm and Ranch Magazine          


“The Collection” is a comprehensive buyer’s guide including photos and details on the Company’s listed properties as well as valuable real estate, development and financial information.  This publication is distributed through our three Telluride offices and mailed to mailing lists derived from the County ownership records and to extensive lists belonging to individual brokers within the Company.  (Click Here to View)


Display advertising for listed properties in the form of framed photographs and video displays may be viewed in the TREC windows at both office locations.  TREC’s web site has just been reconfigured and updated with links to Christie’s International Real Estate and individual web sites.

Jim’s website has been present on the Internet since early in 1998.  This site offers detailed, worldwide exposure for Jim’s listings.  This site is on the verge of being redesigned and now is an excellent opportunity for clients to have meaningful input as to their internet exposure.  Additional internet exposure can be obtained by placing Jim’s listings on the Realtors Land Institute web-site;  The Realtors Land Institute is a marketing forum for realtors around the nation.  RLI focuses on the sales of all types of vacant land.  There are several national and state RLI conferences.  These conferences provide detailed exposure to other brokers who specialize in land sales.  This networking has proven to be particularly successful.  Finally, TREC also has an exceptional web-site;  This site undergoes continuous review for the best possible Internet placement. 


Jim Nerlin Sales Record:

During the last three years, Jim has been one of the top five producers for TREC each year.  He is a Partner in and Vice President of Telluride Real Estate Corporation.  Jim has earned his impeccable reputation as a ranch expert in Colorado through years of successful land sales, specializing in the mesas surrounding Telluride and averages

$ 15 – 20 million in sales volume annually.  In addition to Jim’s expertise in land sales, he has successfully executed numerous condominium and home sales in Telluride and Mountain Village.  Jim received the prestigious Colorado Land Institute Realtor of the year in from his peers in 2010 at the State of Colorado Realtor’s Convention and a lifetime achievement award from the Telluride Association of Realtor’s in 2010.


Notable Transactions:

2012     Black Rhino Ranch 171 acres near Dolores horse facility, $1,210,000

2012     1150 High Bluff Drive log home on 40 acres, $750000

2012     One-half interest in Mountain Village home, $550,000

2011     269 Deer Park Lane, Ski Ranches, $775,000

2011     Lodges on Sundance, Unit 6, $1,200,000

2010     Townhome, Pacific Street, $850,000

2010     6825 County Road 63L, Illium Valley, $2,205,600

2009     175 Acres, Ranch near Montrose, $1,850,000

2009     35 Acres unimproved near Telluride, $2,750,000

2008     Town of Telluride 3 lots improved commercial property, $4,000,000

2008     35 Acres w/12,000 square foot custom home and guest house, $11,000,000

2008     35 acres in Sunnyside   $4,100,000

2007     Mountain Village development lot $6,200,000

2006     320 Acres near Telluride, $2,000,000

2005     600 Acres near Ridgway, $3,500,000

2004     Assembled several ranches totaling 7000 acres near Montrose, $11,000,000

2001     Ranch near Ouray, approximately 250 Acres, $1,500,000

2001     Commercial property in Telluride for approximately $2,500,000

2000     5400 acres Iron Springs Mesa near Telluride, $13,000,000

Current Listings total $16,001,000.


Affiliations and Achievements:

Certified Graduate Realtor Institute

Colorado Association of Realtors:

  • ·        Director
  • ·        Member of Professional Standards Committee
  • ·        Volunteer Hearing Officer on Arbitration Committee
  • ·        Chairman of Small Board Forman

Telluride Association of Realtors

  • ·        Current Member
  • ·        President 1995-1997
  • ·        Realtor of the Year 1996, 2000
  • ·        Chairman of Professional Standards and Ethics Committee
  • ·        Hearing Officer on Arbitration Committee

Local Contributions

  • ·        Board of Directors, Telluride Freestyle Team
  • ·        Board of Directors, Telluride Adaptive Sports Program
  • ·        Telluride Elks Club Member since 1991

National Contributions:

  • ·        Veterans of Foreign Wars Member
  • ·        Vietnam Veteran
  • ·        Board Member, Realtors’ Land Institute, a national organization specializing in rural properties
  • ·        Realtor Land Institute Realtor of the year, 2010.
  • ·        Lifetime Achievement Award, Telluride Association of Realtors, 2010.



Married to Peggy Nerlin (retired San Miguel County Clerk) and father of three:

  • ·        Heather, Insurance Executive with Scottsdale Insurance, living in Phoenix, AZ with one son and one daughter.
  • ·        Todd, Special Agent, Immigrations and Custom Enforcement, USAF Academy Graduate, married with one son and one daughter, living in Honolulu, HI
  • ·       Bo, Graduate of University of Colorado, Boulder and of Phoenix International School of Law, Attorney with David Reed in Montrose, CO


Listing/Marketing Approach:


The successful marketing of any property begins with good communication with the seller.  To this effect, the listing team keeps clients abreast of the various factors working to impact the sale of the property, including reports of showings, feedback from showings, recent sales and listings of comparable properties, feedback from advertising and marketing tools and changes in the general market condition.  


TREC maintains an excellent relationship with the Telluride brokerage community and accomplishes approximately 40% of its sales through cooperative efforts.  Education of the 175 Telluride licensed agents, targeting those who specialize in ranch and vacant land, will help to maximize the exposure of the property.  This would be accomplished as follows:


          * Input information and photographs into Multiple Listing Service (MLS).

          *Create and produce an information package for brokers to provide all necessary data which will enable them to give knowledgeable sales presentations, including mapping, architectural plans, photos and facts related to the property.

          *Schedule broker’s open house lunch for all brokers to preview.

In addition, the property would be exposed to appropriate potential buyers as follows:

          *Place the listing in “The Collection,” TREC’s buyer’s guide. 

          *Include the listing on, and web sites for maximum exposure.

          *Rotate framed photographs of the property through both office locations


Completing the Sale:


The listing team will provide guidance from initial contact to closing, including:

*Review, evaluation and presentation of all offers,

*Negotiation and strategizing of terms and conditions of all offers,

*Coordinating and facilitating the buyer’s due diligence efforts,

*Overseeing and facilitating the closing process.




By listing your property with Telluride Real Estate Corporation, and Jim Nerlin, you will have engaged the most professional and complete brokerage and sales team in the Telluride region.